You’ve got a product, a service, management, sales and customer service teams, a logo, a website. What about your brand? Your mission? Your target audiences? How do I connect with my customers, build my brand, expand my reach, become an industry leader, increase my visibility?
EXPLORERS can help you answer those questions by reviewing where you are in terms of communications, and exploring what you want to achieve, setting goals and recommending how to reach them. With a communications strategy in hand, you’ll be off and running to accomplish those goals with a clear mission and on-brand messaging. If you need someone to run with it, EXPLORERS can implement the strategy with you as well.
Case in point: EXPLORERS developed a communications strategy for a research-based human rights NGO. EXPLORERS reviewed the organization’s communications to date and its overall strategic objectives and delivered a communications strategy that assessed and made recommendations regarding:
- Mission and vision
- Target audiences
- Media relations
- Website content
- Social media channel content